Web Branding is much more than a good-looking logo and a few paragraphs of text with a few colourful images. It’s a long-term strategy that differentiates your company from the competition.
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Building your brand includes all the visuals, marketing practices and interactions that differentiate your company from all others and give you unique identity. This includes:
- the marketing plan
- copywriting
- messaging
- visual design
The union of these, provide customers an experience and impression they will receive through a product or service. A positive impression means a returning customer.
Designing your web presence and branding starts with getting to know your company, your brand and your business goals. The design of the identity uses the information obtained to make the brand identity – web-compatible, i.e. web-enabled – to communicate with potential customers. The identity we develop must faithfully reflect your objectives and achievements in a way that is aesthetically appealing and satisfying to your visitors. We create a unique identity on the web that communicates your company to your customers and prospects. Our goal is to get visitors to “like” your website, as well as having search engines generate even more traffic.
The design includes the following elements
- Logo
- Fonts
- Colors
- Formal elements
- Slogan
- Business card