{"id":663,"date":"2023-02-16T18:06:06","date_gmt":"2023-02-16T17:06:06","guid":{"rendered":"https:\/\/design2wp.com\/?p=663"},"modified":"2023-05-04T18:08:51","modified_gmt":"2023-05-04T17:08:51","slug":"arculattervezes","status":"publish","type":"post","link":"https:\/\/design2wp.com\/hu\/cikkek\/arculattervezes\/","title":{"rendered":"Arculattervez\u00e9s, a webes l\u00e1tv\u00e1nyterv…"},"content":{"rendered":"

\"EgyediA webes Brand, azaz a webes m\u00e1rka\u00e9p\u00edt\u00e9s<\/strong> sokkal t\u00f6bb, mint egy j\u00f3l kin\u00e9z\u0151 log\u00f3 \u00e9s n\u00e9h\u00e1ny bekezd\u00e9snyi sz\u00f6veg, p\u00e1r sz\u00ednes k\u00e9ppel. Ez egy hossz\u00fat\u00e1v\u00fa strat\u00e9gia, amely megk\u00fcl\u00f6nb\u00f6zteti az \u00d6n c\u00e9g\u00e9t a versenyt\u00e1rsakt\u00f3l.<\/p>\n

Szeretn\u00e9k \u00e1raj\u00e1nlatot k\u00e9rni<\/a><\/p>\n

Az \u00d6n m\u00e1rk\u00e1j\u00e1nak ki\u00e9p\u00edt\u00e9se<\/strong> mag\u00e1ba foglal minden olyan megjelen\u00e9st, marketing gyakorlatot, interakci\u00f3t, amely megk\u00fcl\u00f6nb\u00f6zteti az \u00d6n c\u00e9g\u00e9t minden m\u00e1s c\u00e9gt\u0151l \u00e9s egyedis\u00e9get ad. Ide tartozik a<\/p>\n

    \n
  1. a marketing terv,<\/li>\n
  2. a sz\u00f6vegez\u00e9s,<\/li>\n
  3. az \u00fczenetk\u00fcld\u00e9s,<\/li>\n
  4. l\u00e1tv\u00e1nyterv,<\/li>\n<\/ol>\n

    amelyek \u00f6sszess\u00e9g\u00e9vel olyan tapasztalatot, benyom\u00e1st ad a v\u00e1s\u00e1rl\u00f3knak, amelyet egy term\u00e9k sor\u00e1n vagy egy szolg\u00e1ltat\u00e1son kereszt\u00fcl \u00e9lnek meg. A pozit\u00edv meg\u00edt\u00e9l\u00e9s visszat\u00e9r\u0151 v\u00e1s\u00e1rl\u00f3t jelent.<\/p>\n

    A webes megjelen\u00e9s, arculat megtervez\u00e9s<\/strong>e \u00fagy kezd\u0151dik, hogy el\u0151sz\u00f6r is megismerj\u00fck c\u00e9g\u00e9t, a m\u00e1rk\u00e1j\u00e1t, valamint \u00fczleti c\u00e9ljait. Az arculat kialak\u00edt\u00e1s\u00e1n\u00e1l a kapott inform\u00e1ci\u00f3kat felhaszn\u00e1lva a m\u00e1rka identit\u00e1s\u00e1t a potenci\u00e1lis \u00fcgyfeleivel val\u00f3 kommunik\u00e1ci\u00f3ra, azaz web-kompatibiliss\u00e9 alak\u00edtjuk. Az arculat, amelyet kialak\u00edtunk, h\u0171en kell t\u00fckr\u00f6zze a c\u00e9lkit\u0171z\u00e9seit, el\u00e9rt eredm\u00e9nyeit \u00fagy, hogy eszt\u00e9tikailag egy vonz\u00f3 l\u00e1tv\u00e1nyt ny\u00fajtson \u00e9s a l\u00e1togat\u00f3k el\u00e9gedettek legyenek. Egyedi identit\u00e1st alak\u00edtunk ki a weben, mely az \u00d6n c\u00e9g\u00e9t kommunik\u00e1lja v\u00e1s\u00e1rl\u00f3i, leend\u0151 vev\u0151i fel\u00e9. C\u00e9lunk, hogy a l\u00e1togat\u00f3kon k\u00edv\u00fcl a keres\u0151motorok is „kedvelj\u00e9k” a weboldalt, ezzel m\u00e9g nagyobb forgalmat gener\u00e1lva.<\/p>\n

     <\/p>\n

    Az arculattervez\u00e9s a k\u00f6vetkez\u0151 elemeket tartalmazza:<\/h3>\n
      \n
    1. Log\u00f3<\/li>\n
    2. Bet\u0171t\u00edpusok<\/li>\n
    3. Sz\u00ednek<\/li>\n
    4. Formai elemek<\/li>\n
    5. Szlogen<\/li>\n
    6. N\u00e9vjegyk\u00e1rtya<\/li>\n<\/ol>\n

      K\u00e9rjen egyedi webes megjelen\u00e9s\u00e9re aj\u00e1nlatot!<\/h3>\n

      Szeretn\u00e9k \u00e1raj\u00e1nlatot k\u00e9rni<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      A webes Brand, azaz a webes m\u00e1rka\u00e9p\u00edt\u00e9s sokkal t\u00f6bb, mint egy j\u00f3l kin\u00e9z\u0151 log\u00f3 \u00e9s n\u00e9h\u00e1ny bekezd\u00e9snyi sz\u00f6veg, p\u00e1r sz\u00ednes k\u00e9ppel. Ez egy hossz\u00fat\u00e1v\u00fa strat\u00e9gia, amely megk\u00fcl\u00f6nb\u00f6zteti az \u00d6n c\u00e9g\u00e9t a versenyt\u00e1rsakt\u00f3l. Szeretn\u00e9k \u00e1raj\u00e1nlatot k\u00e9rni Az \u00d6n m\u00e1rk\u00e1j\u00e1nak ki\u00e9p\u00edt\u00e9se mag\u00e1ba foglal minden olyan megjelen\u00e9st, marketing gyakorlatot, interakci\u00f3t, amely megk\u00fcl\u00f6nb\u00f6zteti az \u00d6n c\u00e9g\u00e9t minden m\u00e1s c\u00e9gt\u0151l […]<\/p>\n","protected":false},"author":2,"featured_media":2944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek"],"_links":{"self":[{"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/posts\/663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":18,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"predecessor-version":[{"id":3014,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/posts\/663\/revisions\/3014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design2wp.com\/hu\/wp-json\/wp\/v2\/tags?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}